DAY 1 - WEDNESDAY SEP 27TH

• 8:00 - 9:00

  REGISTRATION

  Coffee and a light breakfast
• 9:00 - 9:15

  Welcome to Design Matters!

  

  Ingrid Haug Co-founder, Design Matters

  Ingrid will welcome you and introduce this year's themes: Conversational UI's, Spreading the Product Design DNA and Embrace Failure! She will talk about, how these movements are emerging and changing the role of the designer.
• 9:15 - 10:00

  The End is the Beginning

  

  Embrace Failure

  Rahul Sen Design Manager, Spotify

  Using examples from history, biology and the Indian culture of 'jugaad', Rahul talks about failing smart and often. He'll draw from experiences at Spotify and talk about, how we as designers need to focus on learning cheaply through our process and make new mistakes to enable a culture of success.
  
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• 10:00 - 10:30

  Applying Vonnegut’s 8 Rules for Writing to User Experience

  

  Design DNA

  Hazel Jennings Content Strategist, Instagram

  As designers, we’re constantly redefining how people interact with content. So what can a 1960’s counter culture novelist teach us about onboarding users or making product decisions? Hazel will talk about how Instagram works with Vonnegut´s 8 rules – including where to start your story and the job of every sentence.
  
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• 10:30 - 11:00

  COFFEE BREAK

  Take a break and mingle with the crowd
• 11:00 - 12:00

  Choose one of these tracks

  The Goosebump Design factory

  

  Design DNA

  Jakob Kristoffersen Design- and Concept Manager, B&O PLAY

  How do you sell goosebumps? B&O PLAY has emerged from the 90 year old company and design icon Bang & Olufsen, to deliver beautifully crafted products for a new type of urban consumers. Jakob will talk about how to balance rationally-founded and emotionally-driven design to become procurers of products for B&O PLAYs crowd that makes beautiful music.
  
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  Designing for Play vs Product

  

  Michael Rozenberg & Martina Gobec Product Owner & Head of Design, ustwo

  How do you design a play experience? How do you test your designs with kids? What happens when you sidestep the feedback? How do you as a digital product designer cope with designing a game? Martina and Michael will share stories and failures from a two year journey spanning over ten projects. They have summarised some learnings on how to do it better, which will hopefully help others in avoiding the biggest pitfalls in their own adventures.
  
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  Workshop: Circular Design 101

  

  Karoline K Senior designer, IDEO

  Circular design is about thinking in systems, understanding material flows and using technology to embed feedback mechanisms in everything we design. It means getting creative with your business models and ultimately playing an active part in designing a future that works. Join Karoline and work through IDEO's methods from the Circular Design Guide.
  
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• 12:00 - 13:00

  LUNCH

  Relax and enjoy the food
• 13:00 - 14:15

  Choose one of these tracks

  Is your design flexible?

  

  Design DNA

  Yesenia Perez Design Director, Vox Media

  Yesenia will share her experiences with creating a unified and flexible core design system that accommodates eight media brands amongst others Vox, the Verge and Polygon with distinct editorial strategies. She’ll share the challenges she faced, and how a scenario-driven design practice helps you create more flexible design systems.

  Design Salon: Embrace Failure!

  

  Embrace Failure

  Design Salon Meet the speakers

  The Design Salons is a moderated discussion session where you can ask questions in an open and relaxed atmosphere. In this salon you will meet Rahul Sen from Spotify, Nicolas Felton from Feltron and Molly Nix from Uber. They will discuss, how failure impacts design decisions, and how companies can and should work with failures. Let's discuss, how we all embrace failure in the future! Make sure to bring your questions!

  Workshop: Conversation & Context

  

  Conversational UI

  Dennis Overhage, Fredrik Nannestad, Natasja Toldam & Jacob Nyquist Designers, Jayway

  Why do most voice controlled systems seem stupid? In this workshop, we'll explore how we, who posses the immense power of the human brain, can help computers better understand context. Think of context as a shared state of mind. An invisible cloud that contains all our emotions, knowledge, facts, expectations, manners, culture. That is context. We take it for granted, but computers have no clue.
• 14:15 - 14:45

  COFFEE BREAK

  Go get an afternoon snack
• 14:45 - 15:15

  Typeform - A Tale of Conversational Data Collection

  

  Conversational UI

  Bojana Jamborcic UX Design Lead, Typeform

  Over the last year, Bojana and her team have been working towards expanding the original vision for Typeform - one that involves discovering what conversation really means to customers in digital interfaces, and how to move closer to putting the “conversation” into data collection.
  
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• 15:15 - 15:45

  How Uber Builds Trust in Self-Driving Cars

  

  Design DNA

  Molly Nix Senior Product Designer, Uber

  Uber is huge company, with a diverse set of products and design challenges. Molly will talk about the methodologies that designers at Uber use to tackle these challenges, particularly through the lens of designing for the onset of self-driving technology, paving the way toward the future of transportation.
  
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• 15:45 - 16:30

  Designing Voice UI's: from Blank Page to World Stage

  

  Conversational UI

  Cheryl Platz Former Alexa Designer

  As the first designer on the recently-released Echo Look from Amazon, Cheryl transformed the initial idea into an brand new product category: an affordable and fully voice-enabled fashion assistant.
  
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• 16:30 - 19:00

  HANG OUT AND HAVE FUN

  Hang around for a beer or a glass of wine
• 19:00 -

  CONFERENCE DINNER

  The evening continues with dinner and drinks at the venue.