DAY 1 - WEDNESDAY SEP 27TH

• 8:00 - 9:00

  REGISTRATION

  Coffee and a light breakfast
• 9:00 - 9:15

  Welcome to Design Matters!

  

  Ingrid Haug UX Designer, Design Matters

  Ingrid will welcome you and introduce this year's themes: Conversational UI's, Spreading the Product Design DNA and Embrace Failure! She will talk about, how these movements are emerging and changing the role of the designer.
• 9:15 - 10:00

  The End is the Beginning

  

  Embrace Failure

  Rahul Sen Design Manager, Spotify

  Using examples from history, biology and the Indian culture of 'jugaad', Rahul talks about failing smart and often. He'll draw from experiences at Spotify and talk about, how we as designers need to focus on learning cheaply through our process and make new mistakes to enable a culture of success.
  
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• 10:00 - 10:30

  Applying Vonnegut’s 8 Rules for Writing to User Experience

  

  Hazel Jennings Content Strategist, Instagram

  As designers, we’re constantly redefining, how people interact with content. So what can a 1960’s counter culture novelist teach us about onboarding users or making product decisions? Hazel will talk about how Instagram works with Vonnegut´s 8 rules – including where to start your story and the job of every sentence.
  
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• 10:30 - 11:00

  COFFEE BREAK

  Take a break and mingle with the crowd
• 11:00 - 12:00

  Choose one of these tracks

  Building Hardware the Soft Way

  

  Design DNA

  Michael König Concept & Design Manager, B&O PLAY

  B&O Play has emerged from the 90 year history of Bang & Olufsen to deliver beautifully crafted digital products for a younger audience. Michael will talk about, how the concept team at PLAY is using creative processes from digital design to help the team explore, design and deliver physical products.
  
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  More to come...

  

  To be announced

  This speaker will be announced shortly.

  Workshop: Circular Design 101

  

  Karoline K Senior designer, IDEO

  Circular design is about thinking in systems, understanding material flows and using technology to embed feedback mechanisms in everything we design. It means getting creative with your business models and ultimately playing an active part in designing a future that works. Join Karoline and work through IDEO's methods from the Circular Design Guide.
  
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• 12:00 - 13:00

  LUNCH

  Relax and enjoy the food
• 13:00 - 14:15

  Choose one of these tracks

  Design Salon: Embrace Failure!

  

  Embrace Failure

  Design Salon Meet the speakers

  The Design Salons is a moderated discussion session where you can ask questions in an open and relaxed atmosphere. In this salon you will meet Rahul Sen from Spotify and Nicolas Felton from Feltron. They will discuss, how failure impacts design decisions, and how companies can and should work with failures. Let's discuss, how we all embrace failure in the future! Make sure to bring your questions!

  Workshop: Conversation & Context

  

  Conversational UI

  Fredrik Nannestad, Natalia Barbour & Alejandra González Designers, Jayway

  Why do most voice controlled systems seem stupid? In this workshop, we'll explore how we, who posses the immense power of the human brain, can help computers better understand context. Think of context as a shared state of mind. An invisible cloud that contains all our emotions, knowledge, facts, expectations, manners, culture. That is context. We take it for granted, but computers have no clue.
• 14:15 - 14:45

  COFFEE BREAK

  Go get an afternoon snack
• 14:45 - 15:15

  Typeform - A Tale of Conversational Data Collection

  

  Conversational UI

  Bojana Jamborcic UX Design Lead, Typeform

  Over the last year, Bojana and her team have been working towards expanding the original vision for Typeform - one that involves discovering what conversation really means to customers in digital interfaces, and how to move closer to putting the “conversation” into data collection.
  
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• 15:15 - 15:45

  Validated. Communicating designs that appeal to the business.

  

  Design DNA

  Brent Palmer Product Design Lead, Zendesk

  Brent will talk about, how the real designers are the ones making the decisions. He'll bring cases where data and stories come together to offer richer and more compelling narratives. And demonstrate how to validate ideas quickly (sort of), avoids “design-speak” with stakeholders, and delivers evidence that demands a verdict.
  
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• 15:45 - 16:30

  Keynote speaker

  

  To be announced

  We already have great speakers, but we want some of them to be a surprise. So wait a little longer...
• 16:30 - 19:00

  HANG OUT AND HAVE FUN

  Hang around for a beer or a glass of wine
• 19:00 -

  CONFERENCE DINNER

  The evening continues with dinner and drinks at the venue.