Something strange is happening to content. It's starting to move on its own.
Design has long been shaped around stable things: a poster, a product, a website, a film, a brand. But we are entering a moment where content is becoming liquid: Adaptive, personalized, conversational, and increasingly produced in collaboration with generative and agentic systems.
In this talk, I will take the audience on a playful and thought-provoking journey through a near-future in which creative tools do more than obey. They suggest, improvise, perform, and sometimes seem to develop intentions of their own. Drawing on my work at the intersection of art, interaction, and emerging technology, I will explore how this changes the role of the designers and artist - from maker of finished forms to choreographer of shifting behaviours, relationships, and possibilities.
Rather than offering a purely technical account, the talk frames AI as a strange creative partner that makes both art and design more exciting and more unstable.
It asks how we might work in a world where content is never final, where interfaces become negotiations, and where authorship becomes delightfully messy.
Takeaways for the participants:
The Artist as Choreographer: A new mental model for shifting from making static, finished things to directing the behaviors, guardrails, and personalities of autonomous systems.
Embracing Liquid Content: Practical inspiration on how to design for interfaces and content that continuously adapt, shift, and negotiate with the user in real-time.
The Value of Delightful Messiness: Why playfulness, humor, and a willingness to lose pixel-perfect control are essential skills for collaborating with agentic AI and navigating the future of creative practice.
