Observation, execution, and critique in an age of rapid prototyping
As design tools evolve faster than our titles, designers are increasingly asking where their role begins and ends. I’ll use the development of Grok as a case study in a more fluid process: moving between the real product, rapid prototypes, and visual design to explore very different concepts and learn which parts actually held up in use.
The talk argues that the designer’s role is becoming less defined by a specific artifact and more by a repeatable loop of observation, execution, and critique. As it gets easier to make ideas tangible, the value shifts toward creating evidence, navigating possibilities, and deciding what is worth carrying forward.
