logo-anim_main
logo-anim_main
logo-anim_main
logo-anim_main

TABULA RASA - A deliberate reset

What if becoming a designer begins not with learning how to make things better, but with learning to question what better means?

Designers are trained to solve problems, remove friction and improve what already exists. Today, our tools can produce answers faster than ever. But better is never neutral. Every idea of better carries assumptions about what matters, for whom, and how it should improve everyday life.

A tabula rasa was a Roman wax tablet, scraped clean to be written on again. At the Royal Danish Academy, it is how students of visual design and interaction begin their education. Before they design anything, they study how the world around them has already been designed, step away from it, and ask what they believe is worth designing for.

Months later, they return to their answer to see what has moved and what has held.

The talk draws on this experiment to ask how designers develop the judgement that methods alone cannot provide. Such judgement grows slowly, through making, failing, paying attention and reconsidering. The reset is not only for students. Now and then, every designer may return to the blank slate and question the assumptions they design from.

To become a designer is not simply to make things better. It is to decide what better means, knowing that every design shapes how someone will act and live.

About Anders

Anders Thulin is Head of the Institute of Design and Visual Interaction at the Royal Danish Academy in Copenhagen, where he leads the academic, organisational and strategic development of education and research within visual design, interaction and media. Trained as an architect and designer, he works across visual communication, design leadership, brand strategy, interaction and higher education. Before joining the Royal Danish Academy, he spent more than a decade as Head of Design at the Danish Broadcasting Corporation, DR, leading design teams and developing large-scale design systems for media platforms, cultural institutions and public services. 

Anders is a member of the Danish Design Council, a jury member for the Danish Design Award 2026, Jury President for the European Design Awards 2026, and a Fellow in Yale’s Life Worth Living network, where he explores how education can help students ask deeper questions about value, purpose and what is worth designing for.

His current work focuses on the role of design in a time shaped by AI, acceleration and frictionless systems, asking how designers can create meaningful resistance, renewed attention and more human forms of progress.