For twenty years, to design meant shaping surfaces: screens, flows, interfaces: the visible skin of things. That era is changing. As the cost of making collapses, the better question is no longer “Can we build it?” but “What deserves to exist, and who decides?”.
This talk explores design’s return to something older and larger than the interface: an art of composition. A way to connect technologies, organizations, imaginaries and people into something coherent, human and memorable.
I’d tell this through two projects at opposite scales: transforming a bank through design at Bpifrance, one of Europe’s leading public investment banks, and Helios, a small personal app about sunlight and slowness. One institutional, one deeply personal but both asking the same question: how do we compose the real?
The talk would be highly visual, grounded in real work, and centered on craft, culture and strategy.