Nikhita Ghugari & Swar Raisinghani
Co-founders
Xeno Co-lab
Nikhita is a co-founder of Xeno Co-lab and is design expert with experience in handling, managing product and service innovation cases. She is a trained product designer with keen interest in user-centric and application oriented design thinking and business innovation for positive social impact. Her design background comes handy while translating the insights into tangible and implementable product & business opportunities. She has wide experience in design research, innovation strategy and design implementation projects across industries including consumer electronics, automobile, digital services, UI/UX.
Swar is a Co-Founder and design lead at Xeno Co-lab, and is responsible for user research & strategy as well as helping organizations understand how to best adopt HCD for innovation and as a way of working. She is a designer with a deep understanding of human-centered design (HCD) and holds a MFA in Design for Social Innovation. She worked as a Service Designer at Veryday NYC, for 1.5 years where she focused on using the human-centered design process to design healthcare experiences. After moving to Veryday Stockholm, she applied that process across sectors to build customer-centric experiences, and also innovation capability building for organizations.
Tech for All: Innovating with Diversity in Mind
In today’s world, many businesses and designers mistakenly assume that digital behaviors are uniform across consumer profiles, overlooking the rich diversity that exists even in digital spaces. This workshop emphasizes the importance of understanding diverse consumer perspectives to create tech solutions that are inclusive and help bridge the digital divide.
Swar and Nikhita will share their experiences working with diverse Indian consumers, offering insights into how they perceive and interpret digital privacy—revealing key differences from European perspectives. The session highlights why businesses must consider these varied digital behaviors while innovating, rather than adopting a one-size-fits-all approach.
Join us for this interactive workshop where you’ll explore how diverse digital behaviors shape privacy interpretations and how to incorporate them when developing new tech solutions.
