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Jules Newland, Julieta Groshaus & Danae Gómez Lois

Co-founder & Studio Lead | Co-founder at La Diseñería & Business Designer | Co-Founder and Business Designer

La Diseñería | Flexxi Design | Vandals

Jules Newland is a designer passionate about creating meaningful solutions. She is one of La Diseñería’s co-founders, a community-driven initiative that fosters the exchange of ideas, conversations, and activities to understand the unraveled power of the design discipline collectively. She recently co-founded Flexxi, a global product design consultancy and studio that adds real business value by serving as a cross-functional design partner for companies.

Julieta is a strategic and business designer who believes that the synergy between design and business unlocks their highest potential. With a strategic mindset and a focus on interdisciplinary collaboration, she works closely with clients to lay strong foundations, ensuring their businesses are both impactful and meaningful, adding value to people, the market, and the world. She has co-founded La Diseñería, a non profit ecosystem that seeks to collectively build and unravel designers’ powerful roles. With a team of 10, they seek to build bridges between designers and diverse professionals through different initiatives, such as: events, podcasts, blogs and newsletters.

As a Design Strategist and Business Designer, Danae seeks to transform client’s businesses by articulating their purpose and growth territories, creating services, experiences, and business models that pivot around the differential value that they bring to the world. Through her life, she has immersed herself in diverse cultural landscapes across South and Northern America, the Caribbean, and Europe. Fueled by a passion for comprehending behavior, culture, experience, and forward-thinking, currently, she is shaking perspectives together with her partner at Vandals, a research and strategy service designed to challenge conventional thinking, while also contributing as a Master’s lecturer at Shifta by Elisava.

Systemic design lab: a hands-on mapping of the unseen

Systemic thinking is the key to transforming design into a strategic decision-making force. Dive into it in this hands-on workshop, where you’ll map the ecosystem of a digital product. In this session, you’ll explore how every design choice impacts an entire system, beyond just individual elements. Using a playful approach, you’ll learn to identify connections between stakeholders and elements to understand the broader relationships at play. This immersive, learning-by-doing experience focuses on the process of system mapping, understanding the big picture is constructed and equipping you with the mindset to approach design from a more holistic perspective.
After the workshop, you’ll have a clearer understanding of how our design choices create ripple effects throughout an ecosystem, which will enable you to create more meaningful and long-lasting impact through your design decisions. Get ready to empower your designers’ perspective with this workshop!