loader

Lilibeth Bustos Linares

Product Designer & Illustrator - CEO

Souldoodles

Lili is a product designer with 10 years of experience crafting intuitive digital experiences for industry-leading brands. Her expertise lies in transforming intricate concepts into elegant, user-centered designs that drive tangible business outcomes. Her work has significantly contributed to the growth of renowned companies such as Nike, Nuvocargo, AbbVie, and Rough Linen. Beyond her professional accomplishments, Lilibeth is deeply committed to cultivating creativity and fostering community. As the founder of SoulDoodles, a platform dedicated to empowering adults to unlock their artistic potential, she has inspired thousands through boot camps at Memorisely and workshops at esteemed institutions like Columbia University, Salisbury University, Figma, Berkeley College, Freepik, and DocuSign.

Currently, she is pursuing a Master's degree in Design Management, Strategy, and Entrepreneurship at Elisava, further refining her skills and expanding her knowledge base.

AI Can't Do It Alone: The Need for Human Designers

In today’s rapidly evolving world, artificial intelligence (AI) is reshaping industries and transforming the way we live and work. From automating routine tasks to generating creative content, AI’s capabilities are expanding at an unprecedented pace.

However, as AI becomes more sophisticated, it’s crucial to remember that it’s not a replacement for human ingenuity and creativity. In fact, the rise of AI makes it even more important for designers to focus on their unique strengths: soft skills.

In this workshop, you will:
– Explore the key soft skills that every designer needs.
– Learn practical design thinking techniques.
– Practice empathy-driven design methodologies.
– Develop a growth mindset for continuous learning and adaptation.