Casper Kessels

Chief Product Officer

Snapp Automotive

Casper is a designer passionate about making driving safer. In his current role as Chief Product Officer at Snapp Automotive, he’s focused on creating better and safer in-car experiences. He shares his insights on automotive user experience design on his blog, The Turn Signal, where he aims to bridge the gap between industry and academic research.

Eyes on the Road: Designing Safe Automotive Interfaces

What happens when you try to get people to interact with your product as little as possible? In his talk, Casper will discuss the challenges of creating in-car interfaces that prioritize safety while ensuring seamless user interaction.

He will dive into the psychology behind driver distraction and the ways to design around it, sharing his insights on how to apply these concepts to products across other industries.