After over 20 years of helping brands find their voice, Anneli Hansson realized that many talented designers and creatives were struggling to claim their own. In response, she founded Brand Rebels for Good, a movement empowering creatives to step into leadership, build authentic connections, and drive meaningful change.

Anneli is a leading voice in sustainable branding and marketing strategy. Since 2011, she has focused on building sustainable brands for global companies and start-ups. Notably, her work with Lantmännen led to the brand being recognized as Sweden’s most Sustainable Brand several years, based on public perception.

Dedicated to reshaping how we perceive brands—not as static logos but as living systems capable of transforming how people think, feel, and act—Anneli continues to innovate in the field.

In addition to her work with Brand Rebels for Good, Anneli teaches brand strategy, coach creatives and CEOs, and speaks internationally about the role of brands in shaping a better future. She is also the author of Brand Strategy Fundamentals, one of the best-selling courses at The Futur.

She will explore how designers can lead with strategy, combining facilitation skills and creativity to transform their roles and create work that inspires real change.

Anneli’s talk will challenge outdated paradigms and invite designers to embrace their potential as leaders in an evolving industry.