Dystopian narratives dominate popular culture—but it wasn’t always this way. Just a few decades ago, hopeful visions of the future filled our screens, books, and political speeches. From dazzling technological inventions to bold proclamations of a brighter tomorrow, optimism once fueled our collective imagination.

History reveals a remarkable truth: what we imagine often becomes reality. Research suggests that the closer we get to experiencing a possible future, the more we believe in it—and the more likely we are to work toward it. Tangible artifacts shape these beliefs, and as designers, we have the expertise and power to create prototypes of what does not yet exist. By transforming speculation into experiences, we can spark action, create shared visions, and invite people to actively participate in building the future we collectively imagine.

This session explores how speculative design and immersive storytelling can be powerful tools for shaping aspirational futures. By examining historical innovations that once seemed impossible, we’ll uncover how bold ideas become reality when paired with tangible prototypes and compelling narratives.

Attendees will gain practical methods for using speculative design, immersive storytelling, and tangible future artifacts to shift mindsets, inspire action, and create meaningful impact. This talk will challenge the audience to reframe their role as designers—not just as problem-solvers, but as architects of possibility, actively shaping the world we hope to see.