Batsirai Madzonga is a design leader with 17+ years of experience building digital products across Africa and the Middle East. With a background in Computer Science from the University of Cape Town, he started his career by launching a design agency, developing deep expertise in software, strategy, and product design.

He has led design leadership in the Middle East banking industry, scaling teams, embedding design into business strategy, and building user-centered financial products at enterprise level. His focus is simple: make complex systems feel clear, useful, and human.

Batsirai is now Co-Founder of Fycely, an AI-powered emotion analytics platform helping teams understand what users actually feel, not just what they say. He believes the future belongs to designers who can think strategically, build with AI, and ship meaningful products.

He is the author of Devign Intervention and The Ubuntu Design Framework, where he explores design leadership and the role of African values in shaping ethical, inclusive innovation.

Dr. Shazmin Majid is a Chartered Research Psychologist with over a decade of experience spanning academia, AI, and industry. She previously led UX Research at a global software engineering company in the UK, partnering with Forbes Global 2000 clients to embed behavioural science into large-scale digital products and transformation programmes.

Having recently relocated to the UAE, she now leads User Experience Research at a leading bank in the Middle East, where she pioneers advanced methodologies including biometric measurement, eye-tracking, and AI-driven testing to inform strategic digital innovation. With a PhD in Human-Computer Interaction, her work bridges rigorous psychological science with real-world product strategy, helping organisations make confident, evidence-based design decisions at scale.

She is also the Co-Founder of Fycely, a platform focused on democratizing biometric user research and bridging the “say–do gap” in how we truly understand our users.