Swar Raisinghani
Co-founder & Design Lead
Xeno Co-lab
Swar is a Co-founder and Design Lead at Xeno Co-lab, and is responsible for user research & strategy as well as helping organisations understand how to best adopt HCD for innovation and as a way of working. She is a designer with a deep understanding of human-centred design (HCD) and holds a MFA in Design for Social Innovation. She worked as a Service Designer at Veryday NYC, for 1.5 years where she focused on using the human-centred design process to design healthcare experiences. After moving to Veryday Stockholm, she applied that process across sectors to build customer-centric experiences, and also innovation capability building for organisations. Swar has been participating as a co-speaker at multiple global design platforms such as Internet Week Denmark, SDN Global Conference 2021 to share her extensive understanding of emerging markets such as India & their consumers and have conducted workshops around capability building within organisations, creating humanity-centered design solutions etc. Xeno Co-lab is a service design and social innovation consultancy based in India. They work across diverse sectors such as fin-tech, social media companies, digital services for marginalised communities, financial services, healthcare to help companies design products and services that are centred in the needs of the diverse consumers.
Designing for inclusion across diversity of gender, religion, language, education
When we speak of design for inclusion, are we really designing for the New Internet Users from Asia, Latin America and Africa? Are we designing for people from rural areas with low access to education and resources for awareness? Are we designing for people with low digital confidence for whom new features are as daunting as exciting? If we are not, how can we TRULY design for inclusion as designers and researchers who design products and services that define the future. With stories and practical examples from projects that Xeno Co-lab has worked on in India, this talk will uncover what diversity really means for a country like India and what it takes to design for inclusion in a complex and exciting market like India. The talks will also introduce you to ideas and actionable steps based on years of learnings to design for inclusion across diversity of gender, religion, language, education and awareness to make users feel like the products are ‘designed for me’.
