Joy Richu
Illustrator & Designer
Independent
Joy Richu is an award-winning illustrator and designer celebrated for bridging people and brands through compelling visual storytelling. She holds a Bachelor of Fine Arts in Creative Writing from the University of British Columbia and graduated with honors in Digital Design from Vancouver Film School. Joy has collaborated with esteemed brands such as Coca-Colaand Porsche, showcasing her versatility. Rooted in her Kenyan heritage and enriched by global experiences, Joy’s work celebrates the subtle beauty of ordinary moments, infusing each piece with cultural richness and authenticity. In 2024, Joy made history as the first Kenyan to receive the prestigious Cannes Lions See It Be It Award, recognizing her leadership and innovation in the creative industry. Passionate about cultural representation, Joy crafts designs that bring untold stories to life. Dedicated to advancing visual storytelling, she continues to leave a mark on the global design landscape.
Distilling Culture: Capturing Cultural Essence in Design
In today’s interconnected world, authentic cultural representation in design is more essential than ever. Joy Richu, an award-winning illustrator and designer, explores how African storytelling and keen observation enable designers to capture the essence of any culture. Drawing from her experiences in Nairobi, where vibrant matatu art serves as public narratives, Joy provides profound insights into portraying the richness and spirit of African culture through design. In her talk, Joy will guide attendees through her creative process—from observing daily nuances to integrating meaningful messages that add depth and resonance to their work. She will offer practical strategies for engaging with new cultures and crafting designs that uphold cultural integrity. This session is ideal for designers looking to infuse their projects with authentic cultural narratives and create impactful, meaningful designs.
