Peter Neufeld
Partner, Head of Customer, Innovation & Experience Design, Financial Services, EMEIA
EY
Peter Neufeld specialises in Human-Centred Design, Innovation and Digital Transformation in highly regulated sectors, with a particular emphasis on the financial services sector. As a senior partner at EY, he leads the Customer, Innovation and Experience Design teams for EY across the UK, Europe, Middle East, and Africa and around the globe, helping clients use the power of insight, empathy and design to transform their products and services, balancing commercial and community benefits along the way.
Leading Design Works: How large, complex, regulated organisations build and scale design
Leading design is hard. Leading design in large, complex, regulated organisations like banks, energy companies, government departments and healthcare organisation can be even harder.
EY Seren and the Royal College of Art have spent the last 18 months interviewing Chief Design Officers and senior design executives to understand what it takes to make design work in these important public institutions.
The session will explore the evolving role of design within regulated industries in driving customer-centricity and the role it needs to play in the future, as design is used to de-risk and accelerate policy and organisation outcomes.
This talk will ask four key questions:
– What are the conditions required for design to work?
– What does it take to create, embed and scale design?
– What does it take to make design an essential capability?
– What does it take to be a successful design leader today?
