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TOKYO & ONLINE

SEP 13-14, 2025

September 13

9:00-10:00

CHECK-IN & BREAKFAST

10:00-10:20

Main Stage

Welcome to Design Matters

Natalia Kritsali & Rebekah Cheng (CO-HOSTS)

Natalia Kritsali & Rebekah Cheng (CO-HOSTS)

10:20-10:40

Main Stage

Towards middle grounds: Finding harmony in creative process

Pablo Ruiz-Múzquiz (PENPOT)

In his talk, Pablo will take us through Penpot and how it offers familiarity to both sides for smoother processes and being able to keep it all on a private ecosystem with sufficient safeguard measures.

Pablo Ruiz-Múzquiz (PENPOT)

10:40-11:00

Main Stage

Sustainable UX the Japanese Way: Merging Tradition with Innovation

Evan Yifan Liu (THE JAPAN RESEARCH INSTITUTE, LIMITED / SMFG)

In this talk, Evan will share her experience working as a UI/UX Designer in a traditional Japanese company and how we embed sustainability into the core of our work. She will discuss how we navigate cultural values, business expectations, and modern design principles to create digital experiences that are not only user-friendly but also environmentally and socially responsible.

Evan Yifan Liu (THE JAPAN RESEARCH INSTITUTE, LIMITED / SMFG)

11:00-11:20

Networking Session

info info

Meet and connect with new designers

Natalia Kritsali & Rebekah Cheng (CO-HOSTS)

Natalia Kritsali & Rebekah Cheng (CO-HOSTS)

11:20-11:40

BREAK

TALKS

Main Stage

11:40-12:00

Talk by Sebastian Aristotelis

Sebastian Aristotelis (SAGA SPACE ARCHITECTS)

Stay tuned! Coming soon...

Sebastian Aristotelis (SAGA SPACE ARCHITECTS)

12:00-12:20

With Dilemmas From The Future

Minami Hirayama (INDEPENDENT)

What can graphic designers do in the era of climate crisis? 
Her talk covers the relationship between graphic design and hyper-consumerism, the risk of greenwashing and her personal story of becoming a designer while concerned about climate change. Even though being a graphic designer seems incompatible with being a climate activist, she discovers inspirational ideas and new ways of working towards positive social change. 

Minami Hirayama (INDEPENDENT)

12:20-12:40

Talk by Kenta Kondo

Kenta Kondo (JITABATA)

Kenta Kondo (JITABATA)

12:40-1:00

BLOOMS: swimming in the intersection of fields

Wendy Chua (FOREST & WHALE | UNIVERSITY OF ARTS SINGAPORE)

How do you navigate between fields and speak diverse languages of disciplines to design the conditions for inter- or trans-disciplinary conversations on climate issues? Sharing the ethnography and design process of translating scientific data into artistic media, S+T+ARTS ReSilence residency artist Wendy Chua sheds light on the creation of BLOOMS VR and the accompanying exhibition that weaves together the data and tools of the marine scientist with the creative translation of the artist/designer, the orchestral composer and the VR developer.

Wendy Chua (FOREST & WHALE | UNIVERSITY OF ARTS SINGAPORE)

WORKSHOP

Workshop Room

info info

Only in-person ticket holders can attend this workshop. Workshops are not recorded.

11:40-1:00

Designers for responsible open technology: start contributing to open source software

Workshop by Eriol Fox and Code for Japan

In the workshop we'll focus on some critical aspects of what open source software is, how designers can get involved and begin to make our first contributions to these open source software projects through a series of templates created by Eriol and translated by Code for Japan.

Workshop by Eriol Fox and Code for Japan

1:00-2:20

LUNCH BREAK

TALKS

Main Stage

2:20-2:40

Now is the Time of Monsters: An Ideascape for the Future of Design

Cheri Flewell-Smith (Torrens University Australia)

This talk constructs an ideascape—a terrain of provocative questions and speculative futures—inviting designers to collectively explore how we might navigate this uncertain territory. Rather than providing neat answers, we'll map the contours of design's most pressing questions and illuminate paths for exploration.

Cheri Flewell-Smith (Torrens University Australia)

2:40-3:00

Building unstoppable cross-functional partnerships

Iban Benzal (Wise)

Most designers are great at pairing with other designers to craft customer focused experiences. But we’re not always great at partnering with the people that help us make those experiences a reality. Even worse, when these partners “don’t get” design, it leads to frustration, lack of impact, and in many cases, designers (myself included) jump boats to new projects or companies.

In this talk, I’ll share something I wish I’d learned much earlier in my career. Something that is not taught in design schools. Being good at design isn’t enough, you also need to know how to build trust, navigate conflict and get aligned with people who are trained and think differently - like Product Managers, Project Managers, Engineers and beyond.

Iban Benzal (Wise)

3:00-3:20

Invisible Advantage: The ROI of Responsible & Ethical Design

Asuka Kondo (D4V)

Ethical design isn’t just the right thing — it’s smart strategy with real returns. Discover how trust, care, and responsibility quietly build long-term value.

Asuka Kondo (D4V)

3:20-3:40

From Double-Diamond to Reverse Double-Diamond: Designing in the AI Era

Ben Shih (MIRO)

Stay tuned! Coming soon...

Ben Shih (MIRO)

WORKSHOP

Workshop Room

info info

Only in-person ticket holders can attend this workshop. Workshops are not recorded.

2:20-3:50

Senja-Fuda (Shrine Tags) lettering

Hiroyuki Masuda, Karin Kashima & Yuka Shinada (MORISAWA INC.)

Senja-Fuda is a tag in which your name and other information are written in commemoration of visiting a shrine or temple. Edomoji, designed over 300 years ago, is widely used to write letters on Senja-Fuda. This workshop will be conducted by Masuda, who has a 30-year career as a typeface designer.

You can touch one of Japanese writing style and typeface design while creating your original Senja-Fuda with some arrangement of Edomoji. Please enjoy a special experience and you will feel Japanese typography and tradition.

Hiroyuki Masuda, Karin Kashima & Yuka Shinada (MORISAWA INC.)

3:50-4:10

BREAK

4:10-4:30

How AI is Reshaping Design Leadership and Culture: Courage, Clarity, and Action in Times of Change

Harrison Wheeler (LINKEDIN)

By the end of our time together, you’ll walk away with a clearer perspective on harnessing AI-driven shifts, practical ways to define and communicate your purpose with data, and the conviction to lead your team through disruption with courage, clarity, and heart. Let’s get ready to break old paradigms and embrace what’s next.

Harrison Wheeler (LINKEDIN)

4:30-4:50

UX in the Age of Uncertainty

Liya Safina (INDEPENDENT)

This talk offers five principles — not commandments, not a TED Talk in disguise, just a field guide — for designing innovation that lands. Tech that does something. That cuts through the noise and stays useful, long after the hype dies down. It’s about building systems that are thoughtful, resilient, and actually worth trusting.

Liya Safina (INDEPENDENT)

4:50-5:10

Main Stage

Talk by Ryosuke Arichi

Ryosuke Arichi (NIANTIC)

Stay tuned! Coming soon...

Ryosuke Arichi (NIANTIC)

5:10-5:30

SEE YOU TOMORROW!

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