There’s something I’ve learned from working across the highest levels of creative and strategic decision-making that I’ve never talked about publicly. It’s changed how I see everything about design, creativity, and what’s really happening in the industry right now. The companies that understand this are already moving differently. The designers who get it will define the next decade.

Tey harnesses design, data, & AI to craft impactful innovations that empower people & fuel business growth. With a leadership track record of driving exponential growth for global organizations, he brings a unique blend of strategic vision and hands-on execution to every challenge. 

At McKinsey & Company, where he's a Partner and head of McKinsey Design Europe, he leads multi-disciplinary teams in crafting customer-centric and AI-powered solutions that drive the topline in both regulated industries (banking, insurance, fintech) and B2C (retail, fashion). 

His approach goes beyond traditional consulting; he's a hands-on innovator who has launched and scaled digital businesses across Europe, Africa, and the Middle East, consistently delivering solutions that outperform market expectations. 

He combines:

• Human-Centered Design: Ensuring every innovation enhances user experiences and addresses real human needs

• Ethical AI Development: Championing responsible practices that build trust and drive sustainable adoption, integrating human needs & ethical considerations into digital product development to ensure responsible & beneficial technological advancements.

• Strategic Business Transformation: Translating technological possibilities into tangible business outcomes