We are surrounded by ever increasing convenient tools for design works. While we do use and appreciate them, there are things that we care about beyond these tools.

These things often come in such a detail that nobody may not notice or even we ourselves may forget about after a while. Then, why bother? Well, hopefully you'd find out 'why' in this talk with real examples in various design projects.

Manabu is a graphic designer. He spent 20 years at Sony’s design department, including nine years in North America. His main works at Sony include designing the PlayStation logo and leading design production for the launch of Sony Bank. 

In 2011, he founded his own design studio, Arrowgraph. Since then, he has focused on branding and communication design, while also working across a wide spectrum of fields, including UX/UI design, general graphic design, and design consulting. One of his key post-Sony projects includes the redesign of the Bushiroad logo, among other branding initiatives for diverse companies.

Hiroko is a graphic designer and copywriter with a background in psychology, focusing on communication through both words and visuals. Since joining ARROWGRAPH in 2019, I have worked across graphic design, web design, UX/UI, brand guidelines, copywriting, and animation production. 

Key projects include branding for RICOH360 and BlackRamsTokyo, as well as the logo and UX/UI design for VUEVO, which received the Good Design Award in 2024. In 2023, I spent time in Amsterdam, the Netherlands, expanding my perspective and creative approach.