"You’re not competing with AI.
You’re competing with every designer who’s still stuck in execution mode.

The tools can ship UI.
What they can’t do is lead with vision, drive strategy, or earn trust in the room.

That’s the real job now.
If you can’t do that—someone else will."

James Hsu is Director of Product Design at Crunchyroll and founder of Dark UX Academy. With 18 years in design across brands like Disney and Ubisoft, he now teaches designers how to build influence, speak business, and lead with impact.