What happens when you bring sustainability into a company shaped by tradition?
As a UI/UX designer in a traditional Japanese company, I’ve learned to embrace—not resist—legacy culture.
In this talk, I’ll share how we blend timeless Japanese values with modern UX thinking to create digital experiences that are sustainable, intentional, and built to last.

Evan Yifan Liu is a UI/UX designer at JRI who believes that good design should do good. She's passionate about creating equitable and accessible experiences that drive positive social impact.

From education to finance, B2B to B2C, she’s worked on sustainability-driven projects that aim to make the world a little better (and a lot more user-friendly). Whether merging Japanese traditions with modern UX or championing inclusive design, she blends purpose with pixels.