Daigo is planning to talk about how Sony has created various paradoxes, along with his motto to find the right balance between the unchanging and the ever-changing, through the following topics.

-Introduction of Sony: How it started with electronics and expanded its business to entertainment, finance, and more, to become a global company.

-Introduction of Sony Creative Center: How Sony designers’ role has expanded along with the business domain, from product design to service, communication, and even corporate vision.
-Introduction of some of the projects in which Daigo has contributed as a communication designer/director.