Can you really slow down to speed up? Why do some designers seem like they can predict the future? Design sits at the front of the development process, and can often find itself as a discipline sacrificed at the altar of speed unless we can clearly identify quantifiable proof that the time spent up front will yield benefits later.
One secret to truly transformational design is a design process that forces us to ask directly: is the problem we’re solving the right problem? Is it worth solving? And is the solution we’ve chosen the right path? Deploying this mindset takes strength of vision, but the impacts are worth it.
In this talk, Cheryl will bring audiences through two concrete examples from her recent career where she was able to effectively predict the future using strong design process: proactively enabling the Gates Foundation to move to cloud-based conferencing via UX research and service design that completed just weeks before the pandemic shutdown as well as the successful launch of the Riot Games + Xbox Game Pass partnership. Using these examples, Cheryl will identify frameworks that you can use to start shifting this conversation in your own design organizations.
