The traditional Double Diamond framework has long been a cornerstone of design thinking, guiding teams to understand users, define problems, ideate thoughtfully, and deliver meaningful solutions. But in today’s AI-driven world, the way we build products is rapidly evolving.
However, in the era of AI, many companies now prefer to launch quickly, gather feedback from real usage, and refine based on what actually resonates. This shift favors fast iteration over upfront certainty — using AI to generate, test, and evolve ideas in hours instead of weeks.
In this talk, I’ll explore how design processes are changing — from Double Diamond to Reverse Double Diamond, and now toward more fluid, AI-augmented workflows. I’ll introduce how models like the “Stingray” better reflect today’s fast, nonlinear, loop-based approach. Most importantly, I’ll share how we as designers can embrace AI tools in our everyday work, not just to move faster, but to think differently, and prepare ourselves for the future of product design.
