Ethical design isn’t just the right thing — it’s smart strategy with real returns. Discover how trust, care, and responsibility quietly build long-term value.

Asuka is the Design Director at D4V. She focuses on enhancing user experience in venture businesses, providing comprehensive support from product and service development to brand building and organizational structuring. At D4V, Asuka is dedicated to supporting startups in creating world-class experience designs that drive business impact.

After graduating from Hyper Island, an innovation school in Sweden, Asuka worked at McKinsey & Company, where she was primarily engaged in qualitative research for new business development, identifying potential market needs, designing customer experiences, and building product design teams.