Program

Design doesn’t exist in a vacuum—it thrives when it aligns with business goals. Yet many designers struggle to connect their work to topline growth, cost control, and revenue protection. In this workshop, we’ll explore how to frame design in commercial terms, embed business literacy into everyday conversations, and build the confidence to position creativity as a driver of real impact. Join us to unlock the commercial side of design and strengthen your influence where it matters most.

Design doesn’t exist in a vacuum—it thrives when it aligns with business goals. Yet many designers struggle to connect their work to topline growth, cost control, and revenue protection. In this workshop, we’ll explore how to frame design in commercial terms, embed business literacy into everyday conversations, and build the confidence to position creativity as a driver of real impact. Join us to unlock the commercial side of design and strengthen your influence where it matters most.

You’ll learn how to connect design goals to business goals, as well as put numbers behind your work to prove its value. Walk away with the tools to speak leadership’s language and make design impossible to ignore.

Step into the mindset of an innovation studio and explore how designers make sense of emerging technologies and cultural shifts. Through a series of creative exercises, you’ll learn to stretch your imagination, reframe what’s possible, and uncover new ways to turn future thinking into tangible ideas.