Design Matters Masterclasses

November 21

8:30-9:00

CHECK-IN

9:00-9:15

Welcome to The Futures Program

9:15-10:30

SESSION 1: Workshop hosted by Oyindamola Akinleye

Oyindamola Akinleye (ZALANDO)

Stay tuned! Workshop details coming soon...

Oyindamola Akinleye (ZALANDO)

10:30-10:45

COFFEE BREAK

10:45-12:00

SESSION 1 (CONTINUED): Workshop hosted by Oyindamola Akinleye

Oyindamola Akinleye (ZALANDO)

Stay tuned! Workshop details coming soon...

Oyindamola Akinleye (ZALANDO)

12:00-1:00

LUNCH BREAK

1:00-3:00

SESSION 2: From pixels to strategy: Uncover your Design Leadership Archetype

Jean-Baptiste Kaloya (BPI FRANCE)

This interactive workshop introduces the Design Leadership Archetypes framework—six distinct roles that elevate designers from service providers to strategic partners. Through hands-on activities and real-world case studies from Bpifrance's transformation journey, you'll discover your natural leadership style and build a concrete action plan to amplify your impact.

Jean-Baptiste Kaloya (BPI FRANCE)

3:00-3:15

COFFEE BREAK

3:15-5:15

SESSION 3: AI in the Designer’s Toolkit and Distribution Model

Will Shaw (EY STUDIO+)

AI is rapidly reshaping the way designers work and how audiences experience products and services. Traditional workflows and distribution channels can’t keep pace with this shift. At our upcoming masterclass, we’ll explore how to integrate AI into the design process to boost efficiency and creativity, and how to design for AI itself as a new channel alongside web, app, and print. Join us to discover fresh approaches and unlock AI’s potential as a powerful tool for design.