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BERLIN

NOV 21, 2025

November 21

8:30-9:00

CHECK-IN

9:00-9:15

Welcome to The Futures Program

9:15-10:30

SESSION 1: The AI-Powered Designer: A Hands-On Workshop on Building with AI

Oyindamola Akinleye & Felipe Santana (ZALANDO)

In this hands-on workshop, you will gain the foundational knowledge and skills to build with AI. You'll explore the principles and techniques that can be applied to create your own custom tools (such as plugins or simple web apps) to automate repetitive tasks and streamline your design workflow. You'll leave with a practical understanding of how to translate your ideas into reality.

Oyindamola Akinleye & Felipe Santana (ZALANDO)

10:30-10:45

COFFEE BREAK

10:45-12:00

SESSION 1 (CONTINUED): The AI-Powered Designer: A Hands-On Workshop on Building with AI

Oyindamola Akinleye & Felipe Santana (ZALANDO)

In this hands-on workshop, you will gain the foundational knowledge and skills to build with AI. You'll explore the principles and techniques that can be applied to create your own custom tools (such as plugins or simple web apps) to automate repetitive tasks and streamline your design workflow. You'll leave with a practical understanding of how to translate your ideas into reality.

Oyindamola Akinleye & Felipe Santana (ZALANDO)

12:00-1:00

LUNCH BREAK

1:00-3:00

SESSION 2: From pixels to strategy: Uncover your Design Leadership Archetype

Jean-Baptiste Kaloya (BPI FRANCE)

This interactive workshop introduces the Design Leadership Archetypes framework—six distinct roles that elevate designers from service providers to strategic partners. Through hands-on activities and real-world case studies from Bpifrance's transformation journey, you'll discover your natural leadership style and build a concrete action plan to amplify your impact.

Jean-Baptiste Kaloya (BPI FRANCE)

3:00-3:15

COFFEE BREAK

3:15-5:15

SESSION 3: AI in the Designer’s Toolkit and Distribution Model

Will Shaw (EY STUDIO+)

AI is rapidly reshaping the way designers work and how audiences experience products and services. Traditional workflows and distribution channels can’t keep pace with this shift. At our upcoming masterclass, we’ll explore how to integrate AI into the design process to boost efficiency and creativity, and how to design for AI itself as a new channel alongside web, app, and print. Join us to discover fresh approaches and unlock AI’s potential as a powerful tool for design.

Will Shaw (EY STUDIO+)

5:15-5:30

THANK YOU FOR JOINING THE FUTURES PROGRAM

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