Niche is a design generalist currently working as a senior Product Designer at Musixmatch in Bologna, where she is dedicated to the mission of making music accessible for a global community.

With a background in industrial design, illustration, and workshop facilitation, Niche is experienced in developing creative methods that blend storytelling, gamification, and collaborative ideation to enhance and enrich products and their features. This approach is driven by the power of collective creativity and the joy of shared discovery she believes in.

At Design Matters 25, Niche will guide you through the concept of "Gamifidea" in a workshop that will help you transform traditional collaborative brainstorming into a playful experience that makes design both accessible and enjoyable for all.