As designers, we're great at solving problems - but what about starting meaningful conversations? La diseñería invites you to a networking experience that swaps small talk for real talk through imaginative prompt cards that explore everything from wild ideas to personal quirks.

In this session, you’ll connect one-on-one with fellow creative minds around questions rooted in our shared themes: planet-centric design, collective imagination, bold innovation, and individual inspiration.

It's an hour of intentional, design-driven dialogue - with a healthy dose of curiosity and play.

Come rethink how we meet each other. No pressure, no panels - just a deck of cards and a room full of humans.

Julieta Groshaus is a strategic and business designer who believes that the synergy between design and business unlocks their highest potential. With a strategic mindset and a focus on interdisciplinary collaboration, she works closely with clients to lay strong foundations, ensuring their businesses are both impactful and meaningful, adding value to people, the market, and the world.

She has co-founded La Diseñería, a non profit ecosystem that seeks to collectively build and unravel designers’ powerful roles. With a team of 10, they seek to build bridges between designers and diverse professionals through different initiatives, such as: events, podcasts, blogs and newsletters. She is also a Business Designer at Vandals.

Jules Newland is a Designer passionate about creating meaningful solutions through design lenses. She is one of La Diseñería’s co-founders, a community-driven initiative that fosters the exchange of ideas, conversations, and activities to understand the unraveled power of the design discipline collectively.

She recently co-founded EXTRA, a circular marketplace that helps Gen Z in Latin America resell what they no longer use, from clothes to accessories and beyond. 

Eugenia Salama is a Product Designer and UX Researcher who brings clarity and strategy to digital products. She is passionate about shaping user-centric experiences that help businesses grow in meaningful ways. With over eight years of experience, she has worked in fintech, e-commerce and the cultural sector, contributing to product growth at companies such as Qonto, Holded and now Filmin (as a Senior Product Designer), Spain's leading platform for independent and auteur cinema.

Her approach combines research, strategic design and cross-functional collaboration to ensure that both user and business needs are met. At La diseñería, she curates the conferences in Barcelona, creating spaces for collective learning and expanding the conversation around the power of design.

Juana Musumeci is also a Professor at UdeSA and a Designer at Minds Colab. The rest of the bio is coming soon!