A speedrun through motion design as a tool for communication, interaction, and storytelling. This workshop looks at animation not as decoration, but as something baked into how we design—something with purpose. It will unpack key principles, demonstrate why motion matters, and explore how motion systems and consistency shape clear, coherent identities. 

Through group exercises and examples from both product and branding, participants will be nudged to think in motion from the start—not add it as the usual “cherry on top”. No animation experience needed—the focus is thinking, not software or animation methods.

Jakub Svehla is a Copenhagen-based motion designer, illustrator, and director focused on animated storytelling of any format. Following a blurry trajectory from brand design to motion he’s meandered through countries, agencies, software and product companies to finally land in freelance. 

He gets mostly paid for work in the tech sector and good-cause initiatives, while short films pay him in self-validation and free festival passes. He also cofounded a product startup.