The future is not predetermined; it’s our shared creation. In this masterclass, you’ll learn how to harness today’s signals of change and turn them into building blocks for tomorrow. Together, we’ll explore how speculative design and future thinking can transform emerging trends into tangible scenarios and prototypes that accelerate a brighter world. You’ll leave with practical tools for turning imagination into methods for shaping the futures we want.

Hanna Norlin is a designer, futurist and strategist specializing in speculative design, storytelling that drives action, and human-centered innovation. Her work explores how design can move beyond aesthetics and function to become a tool for envisioning and shaping better futures.

A passionate advocate for futures thinking, she bridges imagination and reality–turning bold ideas into tangible, experienceable futures. Fascinated by how past visions become today’s realities, she started studying History alongside her previous degrees in Informatics and Business Innovation.

Beyond design and strategy, where she has over a decade’s experience with companies like TV4, Spotify and Volvo Cards, Hanna lectured and held keynote speeches at design schools, leadership programs, and industry conferences. Alongside her dreams of professorship are those of utopian sci-fi writing and living life as a rock climber in the yellow camper van she built herself.