In the software industry, we often complain that leadership doesn’t understand the value of design. The reason for that is that designers seldom explain how design can help the business achieve its goals. And when we try, we don’t even speak a language that leadership understands!

In this session, we'll get hands-on and explore how to connect business goals that translate into design goals. And we’ll go even further – we will try to put numbers on what we want to achieve in order to demonstrate value to our business stakeholders.

Ram has more than 25 years of experience in digital product and service design. He has worked with both small startups and large companies such as Elvia, Aker Solutions, and Finn, as well as Norwegian institutions like the Directorate of Immigration, the Police, and the Food Safety Authority. He is the Design Director at Computas, a Norwegian consultancy with 40 years experience in making software solutions for large enterprises.

Ram is a designer that has realized that we need to up our skills at the intersection of business and design in order to increase our impact. He regularly gives talks and holds workshops on design, innovation, creativity, and product development in business settings. 
When he is not working he is an avid photographer, out on the road biking, or running in the forest with the family whippet.