Strategic reasoning and foresight are fundamental aspects of design, especially when it comes to defining customer experience visions. This workshop will help Designers step into the future by combining design thinking with future-thinking methods, as they go from 0 to a future-proof customer experience vision.

João Ramos

A strategic design leader with proven expertise in building high-performing teams and design functions, João operates at the intersection of vision and execution, guiding organizations through complexity with both tactical precision and strategic foresight.
João has extensive experience spanning team and talent development, organizational transformation, and executive advisory.

His leadership philosophy centers on empowering people to perform autonomously at their highest potential, fostering growth trajectories that align individual development with organizational objectives.

As Product Design Manager at Zalando, João has led design for strategic propositions such as Sports, Kids, and Fashion. Previously, he led design at n8n, Contentful, and SumUp.
João's impact extends beyond individual projects to cultural and organizational development.

Paulina Olsza

A seasoned product management professional, Paulina combines strategic thinking with deep customer insight to drive the development of innovative, market-leading products across complex organizational environments.

With 7+ years of experience spanning the full product lifecycle, Paulina specializes in translating customer needs into viable business solutions.

Her portfolio includes ML-powered products, compliance-driven initiatives, and strategic partnership integrations that deliver measurable value for both consumers and organizations.

Her collaborative leadership style enables her to effectively orchestrate cross-functional teams including engineering, machine learning, design, analytics, legal, and commercial stakeholders to deliver outcomes that balance customer satisfaction with business objectives.