Artificial Intelligence is reshaping design: transforming not just how we create, but also how our work reaches people. For today’s designers, the question is no longer if AI belongs in the process, but how to use it strategically and responsibly.

This workshop will explore two key dimensions. First, we’ll look at AI in the workflow—how to practically integrate tools across the design lifecycle to boost efficiency, consistency, and creative impact.

Second, we’ll shift focus to AI as a distribution channel, examining how generative AI and other systems are becoming new touchpoints where users access products and services—alongside web, app, and print.

Join us to deepen your understanding of AI’s evolving role, share perspectives with peers, and build practical approaches to designing in (and for) the age of AI.

Vlad is a Strategic Design and Innovation Lead with a full‑stack design background. At EY Studio+, he leads multidisciplinary teams at the intersection of government policy, enterprise technology, and service, translating complex requirements into systems people genuinely find useful.

He specialises in enterprise transformation at national scale, operating where policy meets pixels. In recent years, he has led design for a future border declaration management service and modernised tax information management, moving major programmes from abstract business cases to delivery‑ready operating models grounded in accessibility, fairness, and sustainability.

With an MA in Digital Direction from the Royal College of Art, Vlad champions the creative potential of emerging technologies and believes that, in the age of AI, Design = Strategy. A Cannes Lions‑winning former creative director who has also built rigorous design systems for leading architecture practices, he uses co‑design not only to create interfaces but also to align diverse stakeholders and build the multichannel services a country runs on.