Jane Ruffino Writer
Name that thing
Product designers are getting better at zeroing in on why we’re making things, but what about the what? We can be so tied up in delighting users that we forget about the basic vocabulary that helps them get oriented and create mental models, and helps us decide if they should “sign up,” “join,” or “register.”
In this fast-paced workshop, you’ll see how much fun this foundational work can be. You’ll learn how to name things and describe actions in ways that help you connect values and user needs with the words on your buttons, form fields, and headers. You’ll leave with things to try right away.
Jane Ruffino is an independent content designer and UX writer who helps organizations use language to shape products and services. She believes in clarity over cleverness, verbs over adverbs, and specifics over superlatives.
She’s has also been an archaeologist, an educator, a radio documentary producer, and a technology columnist for Ireland’s Sunday Business Post.