Roberta Sandri Creative Specialist

LEGO

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Designing a New Way of Play

In this talk, you will hear the story of how LEGO designed a new product, combining physical play with a digital experience.
Roberta will share how product design and communication design go hand-in-hand, influencing the future way for kids to play.

About Roberta

Roberta is a Creative Specialist at the in-house advertising & design agency of LEGO in Billund, Denmark. Previously, she owned a design studio/bookshop in Verona, Italy. She also worked at the European Space Research and Technology Centre, in the Netherlands.

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