Roberta Sandri Creative Specialist
Designing a New Way of Play
In this talk, you will hear the story of how LEGO designed a new product, combining physical play with a digital experience.
Roberta will share how product design and communication design go hand-in-hand, influencing the future way for kids to play.
Roberta is a Creative Specialist at the in-house advertising & design agency of LEGO in Billund, Denmark. Previously, she owned a design studio/bookshop in Verona, Italy. She also worked at the European Space Research and Technology Centre, in the Netherlands.