Melissa Pickering


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From physical to digital and back

In this workshop, you will meet the LEGO product team and build new ideas on how to expand future digital play opportunities, bringing the physical brick to life.

Be there and be square!

About Melissa
Melissa Pickering heads up the Center of Interactive Play at LEGO, leading a team of UX designers that work across the LEGO portfolio to blend digital and physical play. She has worked in the field of interactive kids products for over a decade. For the last 4-years at LEGO she built up a design team to engage kids in physical play through digital experiences, ranging from gamified play like NEXO Knights to learning through play like Star Wars Droid Commander – and more exciting products on the horizon.


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