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Kinneret Yifrah

Microcopy expert and UX writer


Inclusive UX writing

Golden Microcopy: How to help older adults use your product

Many older adults can, know, and want to be digitally active. Technology, to them, can create a discouraging experience making them think “I’m too old for this”, but in reality it can also create an empowering “that was so easy for me to do!” type of experience. We, writers and designers, have the power to give them that. After a few months of collaborative learning with Dr. Michal Halperin Ben Zvi, an expert in the psychology of aging, Kinneret is excited to share 7 guidelines for writing microcopy that will help older adults use your product.

About Kinneret

Kinneret Yifrah, Microcopy expert and UX writer, has written microcopy for dozens of websites, apps, and public services. Her innovative book “Microcopy: The Complete Guide” is now a must-read for UX writers and designers. It was translated into 5 languages and is in daily use by professionals from more than 50 countries. She leads the Israeli UX writing community of more than 15k pros, and curates The UX Writing Library.