User Story Mapping: Why the shampoo comes before the toothbrush
When you got up and went to the shower this morning, what did you do? Did you bring the toothbrush with you, so that you had it within reach? Did you make sure the window was open to prevent the mirror from clouding so that you could style your hair after the shower? Or, were you in a hurry and skipped the shower all-together?
User story mapping is an easy way to create a shared understanding of the needs of a user and their expectations with your product or service. Chances are that you and your teammates have different perspectives on a user’s experience, and co-creating a story ties in all those loose ends.
User story maps will help you and your team empathize with the users to solve the right problems and to design intuitive products – even though the paths they are taking aren’t always simple.
In this workshop, you will learn to create user story maps, and how to use the method to facilitate co-design that gets your team aligned!
About Karsten & Kristina
Karsten Mikaelsen is an experienced product designer, and now design leader. Karsten dropped out of Design School when his first startup got funding and has been involved in startups, scale-ups, and hyper-growth companies ever since. Most recently as Head of Product at Pleo until joining Falcon.io as Director of Product Design 3,5 years ago.
Kristina Kristoffersen is a seasoned UX researcher with startup and agency backgrounds. Kristina and her team of researchers support Falcon’s designers and product managers in finding the right questions and answers. Kristina has a background from the IT University in Copenhagen, with a Master’s in Digital Design and Communication, specialized in user-centered design.