Welcome to Design Matters!
Ingrid will open the conference and give an introduction to the 3 themes of Design Matters 20.
Real Fake – on how digital products are blending together the fake and the real, and how we as designers can we help the people who use our products navigate this new, hyper-reality?
Scrappy Creative – on how we need to to challenge our current design methods with a messy set of skills, borrowed from psychology, business, coding, project management, storytelling, and more.
Next-Gen Design – on how to design for anyone born after 1996 who has never lived in a world that wasn’t interconnected, and how to design for the near and. very far future.
Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.