COPENHAGEN SEP 29-30, 2021

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Carola Cassaro

Director of Product Management

Work&Co

Design Systems

The Future of Your Design System: How to Scale and Measure it over Time

Design systems often fall victim to a widespread, overlooked threat: a lack of data and documentation that underscores the value of a design system not only to the design team but for the business overall. Left unprepared, all your hard work with the design system risks not being adopted by the organization widely.

A design system may be a useful resource on Day One, but the reality is that over time it’s only as good as its long-term strategy for investments, usually in the form of people and time. So how do you justify the investment to stakeholders who may not be designers themselves and yet can often control a design system’s future?

Measuring and articulating the value of a design system beyond its impact on productivity can help you turn everyone in your company into an advocate. It can also generate the ultimate goal for any designer, which is more people interfacing with the product and enjoying using it again and again.

In this talk, Carola will share reflections from her experience helping IKEA launch a global design system while outlining how more broadly design teams can develop the case for securing the long term resources needed to nurture and support that system long term. She’ll also share a framework for how to measure a design system more holistically, not just through the lens of its impact on teams, but also on the business’ bottom line.

About Carola

Carola Cassaro heads Work & Co’s Copenhagen product management team, while also leading the strategy, design, and delivery of digital products for clients in retail, media, travel, and tech industries. Most recently, she partnered with home furnishing leader IKEA to implement a global design system, establish a design operations practice, and accelerate their organizational transformation in the process — shifting the company from a brick-and-mortar mindset to a modern retail destination.